The Baltimore Hawks organization is a sports entertainment company dedicated to winning ABA Championships, growing new basketball fans, and providing superior entertainment, value and service. We aim to achieve our mission by working to emphasize the following core values:
Mutual respect for each other, and a commitment to excellence , innovation, intergrity and quality in everything that we do.
By providing our guests with superior entertainment value in a clean, secure, comfortable environment - win or lose - regardless of their interest level in basketball.
By helping our sponsor build their brands and grow their businesses.
By treating our respective constituencies with respect, appreciation, and as we ourselves would want to be treated and serviced. In other words, by putting our fans and sponsors first every single day - and meaning it.
By making our community a better place to live through our support of worthy social causes.
By involving our guests in the game as active participants - not merely spectators.
By knowing who and where our fans are and reaching out to them.
By working hard to make ABA basketball the most popular sport in our community and selling and humanizing our players to everyone we meet.
By being proactive and accountable in carrying out our mission.